Art Direction, Design
For over five years (Launch - Season 20), I led design for Apex Legends, helping shape one of the most recognizable visual identities in modern games from Respawn Entertainment and Electronic Arts.
My team developed a flexible brand system and broadcast package powering the entire ecosystem. I launched 20+ live service seasons, 50+ in-game events, the Apex Legends Global Series (ALGS), Apex Legends Mobile, and global licensing program.